Sunday, October 06, 2002

the anvil awards

I was reading through the news and it seems like it’s almost always awards season for something or the other.

A few months back, I served as one of the judges for the Public Relations Society of the Philippines (PRSP), ultimately agreeing to give the Grand Anvil Award to the Malampaya project of Pilipinas Shell. The Anvil Award is given annually by the Public Relations Society of the Philippines (PRSP) to the best public relations programs and projects which are identified with public interest and have had an impact and value on the community with the effective use of PR tools. It’s sort of like the “Oscars” for PR.

ArtPetron’s campaign entry was very well-thought out and executed. It got my votes for a variety of categories.

We were an interesting lot of judges, practitioners from different fields, including Felipe Alfonso, co-vice chairman of the Asian Institute of Management board of trustees, SSS assistant vice president for media affairs Joel Palacios, former Press Secretary Ricardo Puno, Ambassador Jesus Tambunting, Asian Development Bank alternate executive director and former NEDA director Cayetano Paderanga, UP Masscom dean Ellen Pagkalinawan, GMA 7 television host Jessica Soho, INQ-7 editor Leo Magno, and Ateneo University Prof. Severino Sarmenta.

I believe in awards like this one because it rewards the efforts of agencies and other entities in pushing the envelope of communications. It encourages the corporate bodies, NGOs and other bodies to do things in a manner that is engaging and relevant.

k2ia, the previous company a lot of us at Pipeline Media used to work for (or partially own), won in previous years for the Annual Reports of the Ayala Group of Companies. These were spearheaded by David Drilon and Dindo Magallanes (my creative director), with writing from people like my wife Nikki and Natalia Diaz.

It’s about to begin again as agencies and companies gear up for the awards night on February 2003. This time, I hope one of my clients wins!



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