Thursday, March 06, 2003

thinking aloud

It's been a very busy past few days and I, for one, look forward to the coming weekend just to kick off my shoes and get some rest.

The traffic situation, entering its final experimentation stage, is still a mess, but everyone has seemingly come to the conclusion that all the buses have to be color-coded as well. Hopefully, that will help lessen the mind-numbing pile-ups. Really, getting to meetings and client presentations has been increasingly frustrating because of the sheer amount of time spent on the road.

But what can you do if your client's office is located in a farflung place? Grin and bear it and try to develop an idea or three in the cab.

I was talking to an animation studio who wants to partner up with my company with the goal of creating and marketing short animated films. Great idea, of course, like Simeon Rex, but the hurdle is the cost to produce a demo (much more an actual pilot). Depending on the complexity of the script, character and set designs, and the amount of action involved, you're looking at P75k - P90k for a 2-3 minuter (with Animo). So if the plan is to create a number of demos to show proof of capability, you go out of pocket. If the plan is to develop something new and then pitch it, you're looking at a huge expense.

What to do, what to do? The intelligent course of action is to pre-sell the concept (with a hefty NDA, of course), but even that entails cost. You need storyboards and a lot of food and coffee.

Everything costs. Feh.


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